Automotive Marketing
5 Insights Every Dealer Should Know About Their Customers
You've invested plenty of time and resources into your marketing campaign. Now that new customers are beginning to show up on your lot, do you know what buying experience they expect? What is the best way you can help them find the vehicle that suits their needs? With...
The Keys To Digital Retail in 2020
The day has arrived for you to step into the world of digital automotive retail. While this might sound complicated and expensive to launch, the truth is that any local dealership can create a digital retail infrastructure. All you need is the right information....
How Well Do You Know The 5 Key Auto Shopping Moments?
There is no doubt that the internet has changed the way we shop and do business. Now, you can get almost anything you need online without ever having to leave home. However, there are still some things that require a trip to a dealer to make a purchase, like...
What Dealers Can Learn From the AutoNation Recall Controversy
***Customer and editor, please note: the keyword "can dealership sell vehicle with recall" is not allowing me to add connecting words such as "a" and still register as a recorded keyword. Without recording it as a keyword, the article can't be submitted. So I placed...
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What Dealers Can Learn From the AutoNation Recall Controversy
***Customer and editor, please note: the keyword "can dealership sell vehicle with recall" is not allowing me to add connecting words such as "a" and still register as a recorded keyword. Without recording it as a keyword, the article can't be submitted. So I placed...
How Auto Dealers Can Bring in More Customers and Retain Them
Buying a car is a big decision for any person. People want to do everything in their power to ensure they make the right purchase. Given the prices involved, it’s hardly any surprise that people exercise caution when they are...
What Is the Modern Car Buyer Persona?
There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
5 Common Mistakes Every Dealer Should Avoid
5 Common Mistakes Every Dealer Should Avoid One of the Fastest Growing Industries The automotive industry is undoubtedly one of the fastest growing industries still today. It is continually increasing in revenue and reach. Some would argue that it is because of the...
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