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Video Content Ideas for Each Stage of the Customer Journey

Video Content Ideas for Each Stage of the Customer Journey

by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends

Video Content Is Essential To All Dealerships. And It Doesn’t Require As Much Effort As You Think.   Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of...
5 Common Mistakes Every Dealer Should Avoid

5 Common Mistakes Every Dealer Should Avoid

by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing

5 Common Mistakes Every Dealer Should Avoid One of the Fastest Growing Industries The automotive industry is undoubtedly one of the fastest growing industries still today. It is continually increasing in revenue and reach. Some would argue that it is because of the...
What Is the Modern Car Buyer Persona?

What Is the Modern Car Buyer Persona?

by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends

There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
How Auto Dealers Can Bring in More Customers and Retain Them

How Auto Dealers Can Bring in More Customers and Retain Them

by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing

Buying a car is a big decision for any person. People want to do everything in their power to ensure they make the right purchase. Given the prices involved, it’s hardly any surprise that people exercise caution when they are sorting through their options online. The...
How Well Do You Know The 5 Key Auto Shopping Moments?

How Well Do You Know The 5 Key Auto Shopping Moments?

by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing

There is no doubt that the internet has changed the way we shop and do business. Now, you can get almost anything you need online without ever having to leave home. However, there are still some things that require a trip to a dealer to make a purchase, like...
The Keys To Digital Retail in 2020

The Keys To Digital Retail in 2020

by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing, Technology & Trends

The day has arrived for you to step into the world of digital automotive retail. While this might sound complicated and expensive to launch, the truth is that any local dealership can create a digital retail infrastructure. All you need is the right information....
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    • Four Strategies to Supercharge Your Dealership Reviews November 30, 2019
    • 5 Insights Every Dealer Should Know About Their Customers November 30, 2019
    • Four Keys To Car Dealer Advertising in 2020 November 30, 2019
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    • How Well Do You Know The 5 Key Auto Shopping Moments? November 30, 2019

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