• Home
Video Content Ideas for Each Stage of the Customer Journey

Video Content Ideas for Each Stage of the Customer Journey

by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends

Video Content Is Essential To All Dealerships. And It Doesn’t Require As Much Effort As You Think.   Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of...
What Is the Modern Car Buyer Persona?

What Is the Modern Car Buyer Persona?

by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends

There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
The Keys To Digital Retail in 2020

The Keys To Digital Retail in 2020

by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing, Technology & Trends

The day has arrived for you to step into the world of digital automotive retail. While this might sound complicated and expensive to launch, the truth is that any local dealership can create a digital retail infrastructure. All you need is the right information....
Four Keys To Car Dealer Advertising in 2020

Four Keys To Car Dealer Advertising in 2020

by Joe Glaser | Nov 30, 2019 | Marketing, Technology & Trends

Car dealer advertising isn’t anything like it was 20 or 30 years ago. Before the advent and overwhelming popularity of the internet, dealers relied on a few traditional means to market their dealership. Those days are in the past. It’s no longer sufficient...

Recent Posts

  • Four Strategies to Supercharge Your Dealership Reviews
  • 5 Insights Every Dealer Should Know About Their Customers
  • Four Keys To Car Dealer Advertising in 2020
  • The Keys To Digital Retail in 2020
  • How Well Do You Know The 5 Key Auto Shopping Moments?

Recent Comments

    Access Premium Content

    Join for $4.99/mo

    Join Our Newsletter

     

    Success!

    Subscribe

    Follow UsĀ 

    • Follow
    • Follow
    • Follow
    • Follow

    Recent Headlines

    • Four Strategies to Supercharge Your Dealership Reviews November 30, 2019
    • 5 Insights Every Dealer Should Know About Their Customers November 30, 2019
    • Four Keys To Car Dealer Advertising in 2020 November 30, 2019
    • The Keys To Digital Retail in 2020 November 30, 2019
    • How Well Do You Know The 5 Key Auto Shopping Moments? November 30, 2019

    About Us

    Automotive Marketing is an online trade publication providing editorial content and thought leadership to thousands of auto dealers, managers and marketing professionals across the country. Our mission is to help dealerships sell and service more cars by providing content that is enlightening, educational, and utilitarian. Our team of writers is made up of the brightest and most innovative minds in the auto industry, covering topics including Business Development, Software Solutions, Internet Marketing, Advertising, Social Media and more.

    • Privacy Policy
    • Terms of Use