by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends
Video Content Is Essential To All Dealerships. And It Doesn’t Require As Much Effort As You Think. Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends
There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing, Technology & Trends
The day has arrived for you to step into the world of digital automotive retail. While this might sound complicated and expensive to launch, the truth is that any local dealership can create a digital retail infrastructure. All you need is the right information....
by Joe Glaser | Nov 30, 2019 | Marketing, Technology & Trends
Car dealer advertising isn’t anything like it was 20 or 30 years ago. Before the advent and overwhelming popularity of the internet, dealers relied on a few traditional means to market their dealership. Those days are in the past. It’s no longer sufficient...
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