Automotive Marketing

Four Strategies to Supercharge Your Dealership Reviews

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing | 0 Comments

Four Strategies to Supercharge Your Dealership Reviews The era of online shopping has made customer reviews more important than ever in ensuring repeat and new business - companies like Amazon, eBay and Yelp have made reviewing...
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5 Insights Every Dealer Should Know About Their Customers

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing | 0 Comments

You've invested plenty of time and resources into your marketing campaign. Now that new customers are beginning to show up on your lot, do you know what buying experience they expect? What is the best way you can help them find the vehicle that suits their needs? With...
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Four Keys To Car Dealer Advertising in 2020

by | November 30, 2019 | Marketing, Technology & Trends | 0 Comments

Car dealer advertising isn't anything like it was 20 or 30 years ago. Before the advent and overwhelming popularity of the internet, dealers relied on a few traditional means to market their dealership. Those days are in the past. It's no longer sufficient to place...
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The Keys To Digital Retail in 2020

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing, Technology & Trends | 0 Comments

The day has arrived for you to step into the world of digital automotive retail. While this might sound complicated and expensive to launch, the truth is that any local dealership can create a digital retail infrastructure. All you need is the right information....
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How Well Do You Know The 5 Key Auto Shopping Moments?

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing | 0 Comments

There is no doubt that the internet has changed the way we shop and do business. Now, you can get almost anything you need online without ever having to leave home. However, there are still some things that require a trip to a dealer to make a purchase, like...
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What Dealers Can Learn From the AutoNation Recall Controversy

by | November 30, 2019 | Dealership Business, News | 0 Comments

***Customer and editor, please note: the keyword "can dealership sell vehicle with recall" is not allowing me to add connecting words such as "a" and still register as a recorded keyword. Without recording it as a keyword, the article can't be submitted. So I placed...
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How Auto Dealers Can Bring in More Customers and Retain Them

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing | 0 Comments

Buying a car is a big decision for any person. People want to do everything in their power to ensure they make the right purchase. Given the prices involved, it’s hardly any surprise that people exercise caution when they are...
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What Is the Modern Car Buyer Persona?

by | November 30, 2019 | Customer Experience, Marketing, Technology & Trends | 0 Comments

There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
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5 Common Mistakes Every Dealer Should Avoid

by | November 30, 2019 | Customer Experience, Dealership Business, Marketing | 0 Comments

5 Common Mistakes Every Dealer Should Avoid One of the Fastest Growing Industries The automotive industry is undoubtedly one of the fastest growing industries still today. It is continually increasing in revenue and reach. Some would argue that it is because of the...
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Video Content Ideas for Each Stage of the Customer Journey

by | November 30, 2019 | Customer Experience, Marketing, Technology & Trends | 0 Comments

Video Content Is Essential To All Dealerships. And It Doesn't Require As Much Effort As You Think.   Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of shoppers...
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What Dealers Can Learn From the AutoNation Recall Controversy

What Dealers Can Learn From the AutoNation Recall Controversy

Nov 30, 2019

***Customer and editor, please note: the keyword "can dealership sell vehicle with recall" is not allowing me to add connecting words such as "a" and still register as a recorded keyword. Without recording it as a keyword, the article can't be submitted. So I placed...

What Is the Modern Car Buyer Persona?

What Is the Modern Car Buyer Persona?

Nov 30, 2019

There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...

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