by Joe Glaser | Nov 30, 2019 | Dealership Business, News
***Customer and editor, please note: the keyword “can dealership sell vehicle with recall” is not allowing me to add connecting words such as “a” and still register as a recorded keyword. Without recording it as a keyword, the article...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing
Buying a car is a big decision for any person. People want to do everything in their power to ensure they make the right purchase. Given the prices involved, it’s hardly any surprise that people exercise caution when they are sorting through their options online. The...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends
There was a time in the car industry when selling a vehicle consisted of a discussion about features and benefits. Of course, a test drive was also part of the sales process. After completing these steps, you negotiated a price. Those days are in the past. Today, the...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Dealership Business, Marketing
5 Common Mistakes Every Dealer Should Avoid One of the Fastest Growing Industries The automotive industry is undoubtedly one of the fastest growing industries still today. It is continually increasing in revenue and reach. Some would argue that it is because of the...
by Joe Glaser | Nov 30, 2019 | Customer Experience, Marketing, Technology & Trends
Video Content Is Essential To All Dealerships. And It Doesn’t Require As Much Effort As You Think. Video marketing has reached the top of the mountain as king of all marketing mediums. In the automotive industry alone, consider that more than 40% of...
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